Family business

I have been working at Candy Ltd. for over 30 years, where I am involved in new product development. Together with my colleagues, we develop all the products in the Lactoflor portfolio. We create new ones based on the latest scientific discoveries regarding various active ingredients with proven clinical effects. I believe that the products we create are of a world-class standard. The proof comes from years of distribution in over 80 countries around the world.

"Health is not a destination, but a way of life."

As part of the new product development team at Kendy Ltd. for over 30 years, I manage the product formulation cycle. From scientific concept to successful implementation, from laboratory and production tests to scientifically proven solutions.

We create formulas that the body recognizes and easily absorbs. The first Lactoflor product—Lactoflor Bio Plus lozenges—was launched in 1998. The tablet made its journey from a small control laboratory in the SupraVit production facility to the latest innovative Lactoflor products—products that provide pure energy, benefits, balance, safety, and perhaps even inspiration for a positive day and a special focus.

I believe that the foundation of every successful product lies in carefully researched scientific evidence regarding its action, responsibility for human health, and an understanding of people's needs. As the Brand Manager of Lactoflor, I oversee product development, their proper positioning and presentation, the conduct of clinical observations, and the collection of reliable scientific data to support their effectiveness. Partnership and constant dialogue with medical professionals help us develop high-quality, effective products that align with the latest scientific standards and current medical recommendations.

I believe that a good product starts with a good idea, but it is built with a great deal of knowledge, perseverance, and responsibility.
For me, Lactoflor is the result of precisely that – many years of experience in the world of beneficial bacteria, scientific expertise, and a continuous strive for development.

Over the years, my work has been linked to the development of new products, building partnerships, and transforming scientific achievements into solutions that provide real value to people.

I am proud that we are the first in Bulgaria, and I am proud that behind the Lactoflor brand stands a Bulgarian team that knows the power of probiotics and believes that quality should never be a compromise.

For over 10 years, I have been coordinating the overall interaction with the company's key clients – from commercial planning and negotiations to tracking results and implementing joint initiatives. I lead a team of sales representatives at a national level, with my main focus being the achievement of business results, effective management of client relationships, and maintaining a strong and motivated sales team. I believe that sustainable company results are built upon a stable and reliable business environment, a clear vision, and strong partnerships.

I manage a team of medical representatives with a common goal: to be reliable and valued partners to healthcare professionals. Our daily work involves meetings with doctors, where we share current and useful information about Lactoflor products. We place trust, professionalism, and a personal approach at the core of these relationships. I believe that this very approach, combined with a strong team and consistency, helps us achieve sustainable results and build upon every subsequent meeting.

As an Export and International Trade Manager at Kendy, I work towards the successful introduction of our products to international markets.
The core of my work involves communicating with foreign partners, building sustainable business relationships, and identifying new opportunities for our products.
Lactoflor is a brand that holds a special place for me. Over the years, I have watched it develop, expand, and become increasingly recognizable and preferred by people in different parts of the world.
I believe that lasting success is achieved through consistency, integrity, and personal dedication – values I have followed throughout my 20 years at the company.